Go beyond simple reporting to embrace data intelligence as a way to create new products and services, enhance marketing and fundraising, and improve decision making. Advanced analytics increase our understanding of members, customers, and markets. Predictive analysis introduces forward-looking insight to anticipate needs and opportunities, and to understand the key drivers of desired outcomes. Further, many applications produce bi-product data that can itself be transformed into new products and services (think real-time traffic reports based on cell tower access data). We can help you understand and act on these opportunities.