||Lehman Associates offers a
comprehensive range of consulting and research services to address our clients' needs.
Our practice areas include the following.
Strategy is engine that drives successful programs and tactics, which
in turns leads to organizational success. Only with clear strategic
direction can these programs focus on the core goals and objectives of the
organization. Strategy can be thought of as the set of conditions that if
they occur will enable the organization to reach its goals. Core
strategies remain constant while programs change to reflect changes in the
environment and are fine-tuned based on experimentation and customer
feedback. In today's rapid business cycles where programs need to be
continually updated to reflect new opportunities and changing conditions,
a solid strategic foundation becomes more important that ever.
Lehman Associates has worked with dozens of associations, non-profits
and companies to translate goals and objectives into effective business,
marketing, and product strategies.
Web and e.business strategies to
increase membership value, enhance member / customer relationships,
and generate additional revenue. (more)
Marketing strategies to increase
member retention and new member recruitment, increase the sales of
association products and services, and address non-member markets.
Information strategies to integrate
data and provide more effective decision information.
Management strategies to increase
Insight and Research
In the same way that strategy is the cornerstone of effective
programs and tactics, insight is a cornerstone of good strategy. It is
important to understand the underlying patterns of an industry or
profession, and the organization's current role in that industry or
profession. This involves gaining both a clear picture of the current
situation and an understanding how that snapshot has changed and is
likely to continue to change over time. In short, it requires solid
information coupled with good insight.
We employed many approaches to help our clients gain the information and
insight they need to be successful.
Market research services including web-based, mail and
telephone surveys, in-depth interviews, focus groups, and
specialized techniques such as multi-level group sessions.
Data mining and analysis of existing data sources such as
customer / membership information, sales data, AMS and CRM
transactional data, and others.
Industry / Profession Marketplace Analysis using both
primary and secondary sources to understand better existing patterns
and emerging trends, and to anticipate future opportunities.
Innovation development and management is a core competency. Our
creativity and future scenarios offerings help our clients see new
opportunities, new approaches, and anticipate emerging trends and
Lehman and Lehman Associates have a long history working at the edge of
changing business models and emerging technologies.
Online services business development at Control Data Corporation
in the early 1980's.
Consultant to Prodigy Services in 1993 on the opportunity to use cable
modems as a means to deliver broadband services to households.
Early understanding of the impact of
information technologies on business and communications. Publication of Doing Business on the Internet in 1995; an
early advocate for Internet business planning for associations and
Contributor to a major 1995 study for
DOE on the interplay of information technology and physical travel,
including the characterization of just-in-time inventory management
as a substitution of predictive knowledge for physical
Development of the Travel Value Management approach, changing the
model for corporate business travel management. This model is being
adopted by a major travel provider as a basis for their national
Co-founded in 1998 OnSite Interactive Productions, an online
conference and event services company.
Senior management team member of a new Internet-based market
research firm in 2000.
Recognized early of the importance of
hand-help remote devices such as cell phones and PDAs for
information and member / customer interactions, and the strategic
issues it raises for companies and associations. Incorporated these
themes into industry presentations starting in 1999.
Call or email us today for a no nonsense and
no obligation consultation on your greatest challenges and